6 steps for exceptional mobile user acquisition

The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by Supersonic, publishers learn how to take back the reins and navigate the intricacies of mobile advertising. See the whole series here.

The reality is if you build it, they are not guaranteed to come. According to a recent Venturebeat Insights report, nearly 70 percent of apps in the app store collect less than 5,000 downloads and 60 percent never see an update after launch.