Buzz Aldrin's holographic image.
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8i uses hologram of astronaut Buzz Aldrin to greet GDC booth goers

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

8i is making 3D holograms out of people with its augmented reality software. And the company is using it to welcome people its booth at the Game Developers Conference with a hologram of astronaut Buzz Aldrin.

The company recently announced Holo, a consumer mobile augmented reality app that lets people express themselves with funny holograms.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.