6 questions to ask before turning a popular name into a game

For mobile game developers, one look at the top charts on iOS and Android is enough to make you dream of what branded intellectual property you can tap into for your next game.

From Kim Kardashian and Gordon Ramsay to Marvel Comics and Madden NFL Football, branded IP has proven a fertile ground for developers angling for a hit game. According to a recent report from Sega Networks and Sensor Tower, games based on branded IP were one of the fastest growing categories in the space, showing a 139 percent growth rate in 2016.