Top 5 trends that power mobile game marketing

Gaming and social are two things that tend to go hand in hand. While single-player experiences like Device 6 and The Room are utterly absorbing, there’s something about beating a friend’s top score on Crossy Road in front of them or going head-to-head with a nigh-unstoppable friend in Real Racing 3.

These are why it’s not really surprising that social media and the infrastructure behind it is proving more important than ever to the success of mobile gaming. But why is it important, and what can you do as a marketer to take advantage of it?