40% of U.S. gamers play PC, console and mobile games | Comscore

Global media measurement firm Comscore has published a new study in partnership with in-game advertising platform Anzu on the habits of U.S. gamers. According to the results, American gamers are relatively platform agnostic. In turn, this creates a challenge for brands that want to effectively reach them.

“Our 2024 State of Gaming report highlights the cultural significance of gaming and the vital role of gamer behavior for brands looking to tap into this dynamic and engaged audience,” said Steve Bagdasarian, chief commercial officer at Comscore. “Comscore’s data empowers advertisers to confidently shift spend into the gaming economy, unlocking incremental reach and media performance by targeting this largely underleveraged brand environment.”