37% of gamers in Asia are female per Niko Partners study

Female gamers are a growing force in the Asian games market according to a new study from Niko Partners. After surveying 7,548 gamers in 11 Asian markets, the firm found that 37% of the region’s gamers — defined as people who play at least one hour per month on any platform — are female.

Moreover, female gamers are expected to grow 11% per year, which is double the rate of new male gamers. As a result, their influence will play a more prominent role in shaping the games industry in Asia — one of the fastest growing gaming and esports markets in the world.