3 keys to improving user retention in virtual reality

Virtual reality’s failure to live up to its hype is well documented. Poor user retention plays a significant role in this matter, as it does with any other technology product. However, disappointing retention is often mainly a function of a poorly designed product and user experience. How can VR companies create better user experiences that compel users to keep using their applications?

There are three key factors that, if solved, will greatly aid the virtual reality (VR) industry with user retention: