2 big CES trends: PCs closing Apple’s silicon advantage and mutant laptops

The difficult thing about reporting the news two years into a pandemic is that the thing that is charge of every aspect of our lives isn’t new anymore. So even while CES 2022 has a ton of shiny new tech to talk about, the real story is that most people will have a difficult time finding these products at their retail price. The other side of that reality, however, is that AMD, Intel, Nvidia, and the rest of the companies in this space cannot pause just because the global supply chain is broken. The pie they are fighting over remains too large to ignore, and they need to maintain their momentum when the millions of hands on the supply chain begin to pull it taut once again.

If we attempt to ignore the pandemic, however, the story of CES is that the biggest companies in the world are laser-focused on delivering desirable new technologies — and they’re succeeding. AMD, Intel, and Nvidia are all competing with one another, and the added pressure of Apple’s own silicon is bringing out the best in all of them.