$150 million social casino game project targets women

Casino games continues to grow.

Social game developer Black Tie Ventures announced the launch of its Pink Martini Casino project today. The Quebec City, Canada-based venture targets women, a demographic that the developer says represents 60 percent of the social casino market. Female gamers are becoming more and more common. Other social games, like Candy Crush Saga and Kim Kardashian: Hollywood, also target the demographic. Black Tie Ventures expects its project to generate over $150 million during the next three years, as social casino games have become a $2.7 billion worldwide industry in a short few years thanks to rapid growth on Facebook and mobile.