Gods Unchained will adopt the 0x protocol to sell in-game items on the blockchain.

0x leads the way for ‘tokenization’ of the world, and collectible game items are next

In the future envisioned by 0x, traditional investments in the likes of real estate or company stock will happen on the blockchain. Backed by real assets, security tokens will exchange in a way that makes the transactions far more liquid, secure, and cheaper.

0x is using blockchain, the decentralized ledger technology that is both transparent and secure, to create an open protocol for a trading ecosystem that enables both the creation and exchange of assets. The company created its first version of 0x a year ago as a public infrastructure for exchanging digital assets on top of the Ethereum blockchain. More than $300 million in asset volume has been traded on the platform so far, and 0x raised $24 million in August 2017 in its own ZRX token sale.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.