Crazy Cake Swap
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Zynga’s Zindagi studio debuts Crazy Cake Swap match-3 game

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Zynga is banking on new games to boost its fortunes in the $34.8 billion mobile game market. And today, it is launching two games, including the new match-3 title Crazy Cake Swap.

The title is a mobile game in the match-3 genre popularized by Bejeweled, one of the most popular casual games of all time. Zynga hopes these two games today will help it turn around its fortunes as it has been running in place for some time. Zynga recently hired Electronic Arts veteran Frank Gibeau as its latest chief executive and hopes to launch a total of 10 games this year as part of its turnaround plan.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.