The characters of Zynga's Sugartown.
The characters of Zynga's Sugartown.
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Zynga unveils Sugartown as its first Web3 game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Zynga, the big mobile game developer and publishing label owned by Take-Two Interactive Software, has unveiled its first Web3 game and platform called Sugartown.

With this release, Zynga becomes the first major mobile game developer to create a Web3 game from scratch. Sugartown is built on the Ethereum network, providing players with an immersive environment where they can earn rewards.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.