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Zynga targets its core demographic with Princess Bride Slots

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Diving deeper into social-casino games, Zynga is launching its Princess Bride Slots game today as a new free-to-play game for mobile and social platforms.

The title is the latest entry in what market researcher Eilers Research says is a $3.4 billion social-casino game industry, and it is part of a category that has provided much-needed growth for Zynga, which is still struggling to become more profitable on mobile devices.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.