Zynga has returned again to the Electronic Arts well of talent. The social mobile game company has named former EA executive Frank Gibeau as its new chief executive.
Zynga made the announcement today, after Gibeau served for seven months on its board of directors. Mark Pincus, the founder and prior CEO, now becomes the executive chairman and stay on board at the company working closely with Gibeau, the two men said in an exclusive interview with GamesBeat. The move is a sign that Zynga is more urgently focused on competing at the highest levels of mobile gaming, which has become a $34.8 billion industry (as research firm Newzoo predicts).
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