Zynga is taking a stab at the heart of rival King’s candy monopoly, namely Candy Crush Saga, with today’s launch of the Wonka’s World of Candy match-3 mobile game.
San Francisco-based Zynga, a social mobile game developer, has built the game under license from Warner Bros., based on the original feature film, Willy Wonka and the Chocolate Factory. King recently launched its own Candy Crush Friends Saga, which got 10 million downloads in its first week.
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