Wonka's World of Candy.

Zynga launches Wonka’s World of Candy match-3 mobile game

Zynga is taking a stab at the heart of rival King’s candy monopoly, namely Candy Crush Saga, with today’s launch of the Wonka’s World of Candy match-3 mobile game.

San Francisco-based Zynga, a social mobile game developer, has built the game under license from Warner Bros., based on the original feature film, Willy Wonka and the Chocolate Factory. King recently launched its own Candy Crush Friends Saga, which got 10 million downloads in its first week.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.