Zynga CEO Marc Pincus
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Zynga chairman Mark Pincus starts new Superlabs incubator

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mark Pincus, the founder of social gaming giant Zynga who gave up the CEO role as revenues stalled, has started a new incubator dubbed Superlabs to fund startups.

Pincus is still chairman of Zynga, the maker of social games such as FarmVille, but he relinquished the CEO title and day-to-day responsibilities last year to Don Mattrick, the former head of Microsoft’s games business. The new San Francisco startup will fund ideas that Pincus has been mulling over now that he has more time, according to Re/code’s Kara Swisher, who dubbed the business the “Pincubator.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.