Zynga and CoolGames launch Farm Merge Valley on Facebook

Zynga announced today it’s partnered with CoolGames on the launch of a new HTML5 game on Facebook Gaming. The new game is Farm Merge Valley, and the title tells you most of what you need to know about it. It’s a farming game with merge mechanics, which joins many other games in the now-booming merge mobile genre.

Farm Merge Valley is an agriculture-based merging game, in which players build up their farms and harvest crops. CoolGames has incorporated social elements, as players can invite friends to their farms to complete tasks. Scott Koenigsberg, Zynga’s chief product officer, said in a statement, “Farm Merge Valley expands the possibility of HTML5 through its social and building hybrid model and we cannot wait for our global audience to engage with the game.”