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It’s FarmVille vs. Candy Crush Saga as Zynga takes on King with ‘match 3’ mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Zynga announced today that it will launch a “match 3” puzzle game based on its FarmVille franchise. This represents the social game company’s continued strategy of using its top brands to break into the upper ranks of mobile gaming, and it represents a direct attack on King’s Candy Crush Saga as well as EA’s Bejeweled.

Zynga made the announcement in its fourth quarter earnings release today.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.