Zappar makes it easy to do augmented reality.
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ZapWorks takes mobile AR and VR creation to the masses

Zappar has built augmented reality and virtual reality tools that make it easy for people to create mobile content for these emerging forms of media.

The ZapWorks tools are on display at the Augmented World Expo in Santa Clara, California. Zappar wants to lower the bar when it comes to what you need to create for AR and VR. It wants to enable “digital creatives” to make “snackable and immersive” experiences.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.