Yvolver brings loyalty rewards to games. It is shown here with Limbic's Zombie Gunship Zero game.
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Yvolver brings the science of loyalty reward programs to mobile games (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Mobile game companies keep spending a lot on acquiring new users, but the founders of Yvolver think they should focus their attention on the gamers they already have.

The Dallas-based startup is announcing today that it is bringing the science of loyalty reward programs to mobile games with a platform that has been designed in part by loyalty rewards guru Hal Brierley, who helped create loyalty programs like AAdvantage, Hilton Honors, and GameStop Power Up Rewards. The aim is to significantly improve the financial health of the mobile game industry by getting gamers to stay longer.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.