Yumon is like Pokemon for content creators.
Yumon is like Pokemon for content creators.
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Yumon launches a fantasy world where the heroes are streamers and YouTubers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Yumon has launched what it calls the first player-owned creator fantasy world. The game turns YouTubers and streamers into fantasy heroes through authenticated digital collectibles.

The collectibles can be played and traded to or by fans. It’s a game where streamers and YouTubers (such as CamOnTheCob) are the heroes, said Mathias Salanon, founder of Yumon, in an interview with GamesBeat. Back in January, the company raised $2 million from creators and business angels from Meta, Epic, Unity, Webedia, Ubisoft, Twitch, and The Sandbox.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.