Your players are complaining. Are you listening?

This sponsored post is produced in association with Helpshift.

Why user feedback is crucial to a game’s success

A player is enjoying your game, but suddenly discovers a problem with your game. So, what do they do when they need help in that very moment? Players have a few options: they can ping you on social media, email you (and wait even longer for a reply), or leave a nasty review in the App Store. This is all friction that makes customers leave the game to consider a competitor. Not to mention that bad reviews obviously deter potential players as well.