Mobile app monetization firm YouAppi announced ReAppi, a retargeting technology that aims to get folks to come back to apps and games.
Free-to-play apps and games dominate the app stores, so this kind of tool can help game and app developers get the most out of every user. The solution captures the best practices that YouAppi has learned from three years of running retention campaigns. The idea is to help marketers find and retain customers with the greatest revenue potential and highest Lifetime Value (LTV), or value generated over the lifetime of an app’s use.
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