YouAppi is retargeting users with ReAppi.

YouAppi’s ReAppi aims to boost return visits for apps and games

Mobile app monetization firm YouAppi announced ReAppi, a retargeting technology that aims to get folks to come back to apps and games.

Free-to-play apps and games dominate the app stores, so this kind of tool can help game and app developers get the most out of every user. The solution captures the best practices that YouAppi has learned from three years of running retention campaigns. The idea is to help marketers find and retain customers with the greatest revenue potential and highest Lifetime Value (LTV), or value generated over the lifetime of an app’s use.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.