Yahoo targets mobile-ad platform Flurry for next acquisition, according to rumor

Yahoo may bolster its mobile-ad offerings by making a big purchase today.

The company is buying Flurry, a mobile analytics and ad service, as first spotted by Re/Code. Yahoo will likely report the deal later today. Web traffic is shifting to mobile devices, and Yahoo is far behind its competitors such as Google and Facebook in that area. Flurry could provide the services that Yahoo needs to catch up. Advertisers will spend nearly $33 billion on mobile advertising this year, according to industry-tracking firm eMarketer, and Yahoo is searching for a bigger piece of that.