Xsolla, a video game commerce company, announced a major expansion of its web shop and fintech ecosystem ahead of the 2025 holiday season.
The latest updates, spanning enhanced web shop functionality, expanded regional payment coverage, and a new Xsolla-owned financial tool, enable developers to increase margins, strengthen player loyalty, and ensure secure transactions during the industry’s busiest time of year.
Together, these advancements reinforce Xsolla’s long-term vision to provide all the necessary tools to simplify global game commerce, while empowering studios to build direct, trusted relationships with players worldwide, the company said.
Xsolla Web Shop: A direct path to higher margins and engagement
As Google Play opens to global app ecosystems that accept external payments, Xsolla’s Web Shop continues to provide developers with more control and flexibility across mobile platforms.
- Buy Button for Android (U.S.) – Connects players directly from in-game experiences to a one-tap checkout, allowing studios to retain up to 95% of transaction revenue.
- Adjustable Daily Rewards and Privacy-Compliant Segmentation – Boost retention by over 20% and increase Web Shop revenue by 15% through personalized, compliant engagement.
- Creator Storefronts and Discord Commerce Integration – Turn creators and communities into trusted growth channels through trackable, revenue-sharing storefronts.
- Offerwall Integration – Engages non-paying users with in-game quests and earnable rewards, driving 5% total Web Shop revenue growth and a 37% lift in payment transactions.
- Expanded Mobile Measurement Partner (MMP) Coverage – Supports AppsFlyer, Adjust, and Singular, and more MMPs to follow for enhanced cross-platform attribution and ROI optimization.
“With this release, we’re not just shipping features, we’re giving mobile studios a complete D2C advantage,” said Chris Hewish, president at Xsolla, in a statement. “As the U.S. market opens, mobile game developers need a way to keep more of every dollar while engaging players where they already are. Web Shop, Buy Button, and our creator extensions are designed to help teams seize this historic moment and scale smarter.”
Global payments expansion
To help developers capture more holiday demand, Xsolla has added 10 new local payment methods across Europe, Asia, Africa, and Latin America, aligning with how players already pay in their home markets.
- Europe: MB Way (Portugal) enables mobile-first, instant-confirmation checkout.
- Asia: JKOPay (Taiwan) and Paidy (Japan) bring digital wallet and BNPL flexibility.
- Africa: Airtel Mobile Money, MTN Mobile Money, Paga, MVola, and Spenn offer trusted, real-time wallet payments across multiple markets, while Bank Transfers (Nigeria) enable Pay-by-Bank flows.
- Latin America: Mercado Pago (Uruguay) provides a leading multi-source regional wallet.
“Holiday launches are won or lost at checkout,” Hewish added. “By adding preferred local payment methods players already trust from digital wallets in Africa and Latin America to BNPL in Japan and mobile wallets in Taiwan and Portugal, we’re helping studios turn festive demand into loyal, long-term relationships.”
Xsolla-owned fintech suite: Gold gift cards, loyalty, and network tokens
Building on its commitment to trusted, secure commerce, Xsolla is expanding its proprietary fintech ecosystem with a suite of owned payment methods designed to connect rewards, security, and seamless checkout.
- Xsolla Gold Gift Cards – Now available in 10,000 U.S. retail stores and worldwide through digital expansion, offering players new ways to gift games and in-game content.
- Xsolla Pay Loyalty Program – Rewards players with points on every purchase made during the holiday season, turning one-time buyers into long-term fans.
- Network Tokens – Replace raw card data with secure, auto-updating tokens from Visa and Mastercard, reducing fraud by up to 30%, improving approval rates by 3–7%, and maintaining uninterrupted recurring payments globally.
“These innovations reflect our commitment to building a trusted payments foundation for the global games ecosystem,” said Hewish. “By owning and expanding our fintech infrastructure, we’re enabling developers to deliver seamless, rewarding experiences that turn everyday transactions into lasting player connections.”
A unified foundation for global game commerce
From direct-to-consumer Web Shop tools to global payment rails and owned fintech infrastructure, Xsolla’s expanded ecosystem delivers all the things developers need to market and distribute their games with flexibility, trust, and the global reach needed to sustain growth well beyond the holiday season. Together, these innovations position Xsolla as the partner of choice for studios looking to capture new revenue, protect their players, and build durable engagement across every platform.
For more information about Xsolla’s latest updates and supported payment methods, visit xsolla.pro/RNPM25 or webshop.xsolla.com
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. Xsolla operates as the merchant of record and has helped over 1,500 game developers to reach more players and grow their businesses around the world. \