Xreal gained market share in Q3.

Xreal ships 350K AR glasses, takes 51% of market in Q3

Xreal shipped 350,000 augmented reality (AR) glasses to date and held 51% of the market in Q3, the company said.

The new market share numbers show Xreal‘s momentum just ahead of the CES 2024 tech trade show in Las Vegas next week.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.