Xbox One won E3, according to Amazon U.K. and social-network data

It’s tempting to assume that a video of a bunch of grown men crying over Final Fantasy VII is representative of the wider audience — but the data suggests that isn’t necessarily the case.

Two separate entities, Amazon from the retailer side (via MCVUK) and Synthesio from the marketing side, reported that Microsoft’s Xbox One and its exclusive games were the most preordered and among the most talked about coming out of the event in Los Angeles.