WWE 2K17 is coming October 11 with Brock Lesnar on the cover

The Beast is now the star of WWE’s money-making game series.

2K revealed today that Brock Lesnar is the cover athlete for WWE 2K17, the next installment in the publisher’s annual game series based on the top professional wrestling company. It hits October 11 for PlayStation 4, Xbox One, PlayStation 3, and Xbox 360. The series is a consistent best-seller, with total sales for the franchise reaching over 60 million since 2000. While it’s not the phenomenon it was in the late ’90s, professional wrestling has remained popular. WWE’s brand stretches beyond the ring to games like this and animated movies co-starring Scooby Doo.