World of Warcraft’s new real money-for-gold effort brings more free-to-play to Blizzard’s cash cow

Blizzard Entertainment is fighting back against gold sellers in World of Warcraft by giving players the chance to buy and sell gold themselves, using tokens for monthly subscription time.

This morning, the makers of the largest subscription-based massively multiplayer online role-playing game in the world announced a system in which players can buy tokens for 30 days of game time with cash — then sell them on an in-game auction to obtain gold for their characters.