A 15-foot axe spells the end of a Times Square taxi cab in Blizzard Entertainment's publicity stunt for the new Warlords of Draenor expansion pack to Worlds of Warcraft.

Posted inin Business

World of Warcraft: Warlords of Draenor launch impales taxi with massive axe in Times Square

Posted byby GamesBeat
November 11, 2014
Updated June 18, 2025
1 min

Blizzard Entertainment has long been known for its love of large objects. And you can now add a battle axe large enough to maul a New York City taxi to this list.

Today’s promotion for the World of Warcraft: Warlords of Draenor expansion may just be the company’s biggest stunt yet: a full-sized taxi impaled with an axe a story and a half tall.

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