Jens Begemann, CEO of Wooga, shows off Agent Alice.
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Wooga chief says mobile gaming is separating into winners and losers (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Wooga’s latest title, Agent Alice, sure reminds me of console-game production. This kind of title signals a big change for the mobile space, which will separate into a small group of winners and a much larger pack of losers.

The hidden-object adventure game for mobile devices just debuted after two years of development. It was built by a core team of 15 people, but more than 80 worked on it over the course of the project. And at the end of February, Berlin-based Wooga will launch the Agent Alice with the largest marketing budget it has ever had — somewhere in the millions of dollars.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.