Women are big — and underserved — esports fans. Here’s how to market to them

Many know that women make up 47% of the gaming industry. However, most believe that applies to casual and mobile games. While the growth of mobile gaming in the past 10 years has certainly contributed to this number, there is still significant scale in reaching the core woman gamer. According to a recent study by Momentum Worldwide, in the U.S. alone, 11 million women have watched a live stream on Twitch this year, and woman esports fans spend an average of 15 hours per week playing or watching games. For many women around the world, this is not simply a casual hobby, but a deep passion point.

Despite this, recent data shows that 62% of women esports fans do not believe that esports brands market to them, which is unsurprising considering only one female-first brand has signed a major league or team deal in esports: Bumble sponsoring Gen.G’s all-female Fortnite team. Brands face an untapped whitespace here.