With hits scarce, Sega cuts staffers in U.S. and Europe

Sega West, a division of the Japanese video game maker Sega, has just implemented a major restructuring of its business in North America and Europe. Consequently, the company has “made the reluctant decision to reduce headcount by 36 employees in the San Francisco offices and 37 in London.”

This represents a 15 percent workforce cut in North America and 10 percent in Europe (so roughly 12 percent overall for Sega West). Why is this happening? Sega is now looking to put much more emphasis on the growing digital sector, Sega West President Mike Hayes said. For more, see Industry Gamers.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.