The Witcher was a massive television event in 2019, and its success has had a sizable ripple effect across mediums. Fans of the show have spun out to boost sales for both the book series and The Witcher 3: Wild Hunt game. And now we have some specific numbers for what that looks like, thanks to industry-tracking firm The NPD Group.
The Witcher 3: Wild Hunt, which originally debuted back in May 2015, was up 554% year-over-year in the U.S. in December 2019. During that same period, The Witcher book series sales jumped 562% in the U.S. market. NPD analyst Sartori Bernbeck notes this is evidence of how companies can thrust a relatively niche property into even bigger levels of success.
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