Game studio Windwalk announced today that it’s launching a new social software platform called Harbor, aimed at helping developers engage with their superfans and cultivate relationships with their followers. In addition, Windwalk also announced it had raised $4.5 million in funding from investors such as a16z Speedrun, Tirta Ventures, and YCombinator.
According to the studio, Harbor is built on a series of tools designed to gamify the process of attracting superfans and promoting a game by word of mouth. The process includes playtesting, pre-registration and feedback submission. At launch, Harbor builds hubs for superfans integrated into client companies’ existing websites and apps. These partners can launch community events, creator programs and in-game rewards from Harbor.
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