Will Cut the Rope 2 be another mobile blockbuster? Zeptolab's Misha Lyalin hopes so (interview)

Two brothers in Moscow saw their fairy tale success come true with the launch of the iPhone game Cut the Rope in 2010. Their game and its variants have been downloaded more than 400 million times and their Om Nom character has become a recognizable brand character around the world.

Now Semyon and Efim Voinov and their team of 75 people — led by Zeptolab chief executive Misha Lyalin — are back with their long-awaited sequel, Cut the Rope 2. The game will be released on Dec. 19 on iOS and feature the same rope physics game mechanics that will leave gamers scratching their heads. It’s a simple puzzle game with lovable characters like the little green monster Om Nom. Will this game take off in the same way as its predecessor? Zeptolab has done what it could to make the sequel better, introducing more characters and making Om Nom much more of an interactive character. It is also going to do some brand advertising and partner with a number of well-known brands that can help boost recognition of its characters.