Activision Blizzard is reportedly considering a plan to launch an entertainment studio that could produce movies based on video games such as Call of Duty and Skylanders, according to news site The Information.
Citing unnamed sources, the publication said Activision is currently “mulling a plan” to do so. If it does, the move would be consistent with the strategies of other entertainment companies. Marvel, for instance, created its own movie resurgence by producing its own in-house movies based on its superhero characters before Disney acquired it for $4 billion in 2009.
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