WildWorks’ Animal Jam online playground hits 130 million registered players after a decade

WildWorks’ Animal Jam wasn’t all that impressive when it launched on the PC in 2010. It had just six two-dimensional animals, but kids liked it because they loved role-playing as their favorite animals. And a decade later, Animal Jam has 3.3 million monthly active users and a lifetime total of 130 million registered players in 200 countries.

For context, that number is pretty close to World of Tanks’ 160 million users over a decade. CEO Clark Stacey said in an interview with GamesBeat that Animal Jam has generated more than $186 million in revenues to date, and players have logged more than a billion hours of play and 932.5 million item trades. The game charges a subscription fee of $6 a month.