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Why Ubisoft has eight games coming for the Wii U (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Not all game publishers have welcomed the Nintendo Wii U with open arms. But French game publisher Ubisoft has gone bananas over it, making more games for the new console than anyone else. That’s what Ubisoft usually does when someone introduces a promising new game platform. Ubisoft’s core strategy is to develop original intellectual property to launch at the debut of a new video game platform. It then follows up those hits with sequels that reap bigger and bigger revenues.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.