Why the future of immersive storytelling is in ‘all shades of reality’

Lucasfilm has had decades to perfect its storytelling craft in film and TV. However, the same can’t be said for its work in immersive entertainment, which encompasses virtual reality, augmented reality, and mixed reality technologies.

But with the help of its experimental ILMxLAB division, the renowned studio is starting to realize just how powerful these new mediums can be.