Subway Surfers maker Sybo is working with environmental causes like Milky
Subway Surfers maker Sybo is working with environmental causes like Milkywire.
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Why Subway Surfers maker Sybo believes in gaming for good

  • Posted byby Dean Takahashi
  • Updated
  • 13 min

Sybo has more than 150 million monthly active users and four billion downloads for its 11-year-old Subway Surfers game. And that audience has been receptive to the company’s continuous focus on supporting environmental projects.

And the company keeps finding ways to support more causes. Today, Sybo has teamed up with Milkywire, an impact platform for supporting environmental projects. Sybo has made a fixed donation of $25,000 to support high-quality conservation projects worldwide. Moreover, the company has introduced limited edition in-game activations to encourage players to contribute to Milkywire’s impact funds. The contribution is aimed at preserving the Amazon Rainforest.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.