Why subscription gaming service Utomik is adding launch day releases

The PC game streaming service Utomik is making a push to add new titles on their launch day. Its first release day game was Neckbolt’s Yono and the Celestial Elephants, which came out on the Nintendo Switch, Steam, and Utomik at the same time earlier this month on October 12. Utomik a subscription service that offers unlimited play and costs $6 per month for a single player and $10 for a family plan that supports up to four players.

Utomik has been in open beta for nearly two years now, and it’s grown its library significantly. It now hosts more than 600 games from blockbuster publishers like Take Two Interactive and indies from Team17. Its main draw is the way it hosts games on the cloud, meaning its customers won’t have to download an entire game to begin playing it.