Why Snapchat is making mobile games like Bitmoji Tennis

Posted byby Dean Takahashi
July 1, 2019
Updated June 18, 2025
10 min

Over the past eight years, Snap has made one of the world’s most popular social chat clients with Snapchat. And lately, the company has been giving its users more things to do, including playing instant games.

I spoke about Snap’s game efforts with Will Wu, head of Snap Games and director of product; and John Imah, global head of game Partnerships. They showed me games on a mobile phone within the Snapchat client, including a new one that is launching today: Bitmoji Tennis.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.