Peanut Labs sheds light on mobile games.
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Why Nintendo’s Super Mario Run may not have the same instant success as Pokémon Go

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Casual mobile games, including the popular Pokémon Go from Niantic, Inc., enjoy the highest benefits from word-of-mouth virality, according to Peanut Labs’ new survey of mobile gamers. But while many people know Nintendo’s Mario character as a brand, a lot of people don’t know that the Super Mario Run mobile game is debuting soon.

Peanut Labs, a subsidiary of Research Now, found those results after it conducted the survey of more than 1,100 gamers to better understand mobile consumer needs, discovery, engagement, and monetization strategies. It sheds new light on some of the top games in the $36 billion mobile gaming market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.