Facebook’s PlayerUnknown’s Battlegrounds deal is about helping devs find their fans

You have no shortage of options when it comes to watching gaming-related video content. Twitch and YouTube are huge portals for livestreams and recorded clips, but Facebook has also started working its way into that conversation with its own broadcasting platform. For example, Facebook struck a deal with developer Bluehole to livestream the official videos for the last-player-standing shooter PlayerUnknown’s Battlegrounds. The social network is pitching this service to developers as an opportunity to find their fans, which is occasionally difficult on the crowded YouTube and Twitch.

Facebook has more than 2 billion monthly active users, but the company is less interested in that massive number these days. Instead, it is digging into the people behind that large figure to find the groups that it can bring together and present content to. And gaming is one of the largest and most obvious demographics for that targeting.