Case studies: YouTube creators amplified GTA VI, Fallout and more
Ahead of Vidcon, YouTube published its latest Culture & Trends report on fandom and the platform’s role in building online communities. In addition to...
Gaming competes with YouTube for Gen Alpha’s attention, ad recall | Precise TV
Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to...
YouTube gaming chief Leo Olebe was among 100 staff laid off this week
When Google’s YouTube video division confirmed 100 layoffs on Wednesday, Leo Olebe, who was head of YouTube Gaming, was among those let go. Olebe...
StreamElements adds YouTube sponsorships to Mercury platform
StreamElements is adding sponsorships to its YouTube-focused Mercury platform. Mercury Sponsorships will allow brands to connect with YouTubers of all sizes, run ad campaigns...
New YouTube policies demonetize more gaming content
Last month, YouTube announced updates to its content moderation policies that would roll out before the end of December. Content creators, particularly in gaming,...
Gamesight compares ad networks for PC and console games
Gamesight, an ad tech firm specializing in PC and console games, conducted a research study to definitively answer which marketing channel is most effective...
State of the Stream: Facebook Gaming surges in November
StreamElements, in partnership with Rainmaker.gg, has released its November 2022 and year-end version of the State of the Stream. The report provides high-level insights...
Twitch rival Kick revives revenue split debate, gambling controversy
Tyler ‘Trainwreck’ Niknam, one of Twitch’s top streamers, announced he would be moving to a new service called Kick.com and joining as a “non-owner...
YouTube’s top video of the year is somber but beautiful
YouTube has always been destination for gaming content, and this year is no different as the two of the top ten videos involving gaming....
Gen Z and the democracy of design
Developing games today is a lot different than developing them 20 years ago. The sheer amount of access to your gaming audience, and the...