Why diversification of portfolios is top of mind for gaming studios

To drive user acquisition, all gaming companies are looking to go cross-platform and create new touchpoints for players across any type of console or game genre. To that end, we’re seeing a growing trend of consolidation among game firms. Larger studios, for example, that historically specialized in hardcore, first-person shooter games, are acquiring smaller studios to make mobile versions of those games. Portfolio diversification is quickly becoming the name of the game, and industry consolidation is something developers and advertisers should keep an eye on.

The Driving Force Behind This Trend

2020 brought a lot of uncertainty to the industry and the world at large, with many industries struggling with the lockdown. Fortunately, gaming did not and actually gained momentum among all demographics and helped us to keep connected to the rest of the world.