The Romans attack a city in Total War: Attila
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Why Creative Assembly is rapidly expanding its Total War game empire (interview)

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Making a good brand and exploiting it is a proven strategy in gaming; each new title is less about hit or miss and more about an experience that dedicated fans are familiar with. Sega’s Creative Assembly has poured almost 15 years into its Total War real-time brand, and now it is cashing in with multiple titles coming out at the same time.

In rapid succession, Creative Assembly has announced a bunch of games, and today, it is taking the veil off the preview version of its next big PC game, Total War: Attila, which is based on the Rome II: Total War game engine that debuted in 2013.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.