It looks like Logitech G and Twin Galaxies have found a winning formula with their back-to-back Aim & Run Counter-Strike speedruns for everyday players.
When Logitech G teamed up with Twin Galaxies to launch the experimental “Aim & Run” Counter-Strike competition earlier this year, no one was quite sure what to expect. The result was a pair of back-to-back campaigns (Aim & Run and Aim & Run 2) that not only drew significant engagement but also proved that competitive, creator-led speedrunning challenges could be both repeatable and beloved by the community.
The two companies created a speedrun test in a Counter-Strike 2 mod where a player moves through a maze quickly and has to precisely shoot a bunch of dummy enemies. Whoever can shoot most accurately and quickly moves to the top of the leaderboard.
Back in February, Logitech G launched Aim & Run, a high-intensity speedrun challenge designed to push precision and speed to their limits. Aim & Run is the latest asynchronous individual competition powered by Twin Galaxies’ ThecePlay. The platform provides brands, publishers, organizations, and individual players with the opportunity to participate in large-scale, verified competitive gaming—all backed by the Twin Galaxies adjudication system, a globally trusted standard for performance verification.
What became clear was that there is a significant audience beyond the elite competitors who submit to the leaderboard. These fans didn’t just watch a single livestream. Instead, they engaged by browsing individual entries, commenting on them, verifying scores, sharing standout runs on social media, and checking the leaderboard again and again. The format encouraged a form of interactive spectatorship that kept the community active and invested throughout the competition.
“Twin Galaxies’ collaboration with Logitech G demonstrates the power of our platform to drive authentic, sustained community engagement at scale. We’re excited to further expand these innovative competitive formats and unlock deeper value across gaming, influencer and brand ecosystems,” said Zachary Rozga, senior executive at Twin Galaxies, in a message to GamesBeat.
The first competition kicked off in February and ran through early March, anchored by a custom Logitech G-branded map created inside Counter-Strike. The challenge blended fast-paced aim mechanics with obstacle-course-style platforming, designed for both repeat play and creator expression.
To spark momentum, Logitech activated several of its sponsored esports pros to submit their own runs, setting a high bar and generating buzz in Europe. The campaign took over Logitech’s homepages in multiple EU markets and featured display ads on the FaceIt platform, reaching the game’s competitive core. According to Twin Galaxies’ report, the map was downloaded more than 316,000 times and played over 2.7 million times, making it one of the top 75 most-played CS maps globally.
The campaign results
- 775 submissions (386 approved by the community)
- 130,000 site visits, 86,000 video views, and over 1,500 comments
- Players spent over 1 million hours with the brand
- 70% of players attempted the map more than 50 times
- 78% of participants spent over 5 hours in-game, with 1 in 5 players putting in over 40 hours
The winner of the first Aim & Run challenge set a world record time of 46.68 seconds, showcasing the level of dedication and obsession the map inspired.
“96% of participants said they wanted to see more competitions like this,” Twin Galaxies’ post-event survey reported. “The authenticity of a player-first, fair, and skill-based format clearly resonated.”
Aim & Run 2: New players, new heights
Building on the success of the first event, Logitech G relaunched the challenge in May to coincide with its Logi Play Days campaign. And coincidentally, launched at the GamesBeat Summit in Marina del Rey. This time, the U.S. and Canada were added to the list of eligible participants, even though most of the promotion still focused on European markets.
The updated competition ran from May 20 to June 8, using a slightly refined version of the map with more than 200 prizes up for grabs. And while the marketing push was lighter than the first, the community response exceeded expectations.
Key outcomes from Aim & Run 2
- 695 submissions (287 approved)
- A 90% net new audience compared to Aim & Run 1
- A 25% increase in map downloads
- A 35% increase in comments per submission, with more than 1,550 total comments
Many of the new participants discovered the challenge organically, either through social sharing, gameplay videos, or browsing Twin Galaxies’ platform.
“It was nice to see how you improved in the challenge… I’ve definitely played way too much,” one user commented. “Hoping for a new challenge. This was so fun,” said another.
A Format Built to Scale
Twin Galaxies’ competition format, which allows players to submit gameplay videos that are then voted on by the community, hits a sweet spot between accessibility, virality, and competitive depth. It is simple to enter, difficult to master, and designed to generate authentic user content.
For Logitech G, it created a win-win scenario. The company drove brand immersion through gameplay rather than traditional advertising, and it surfaced a steady stream of community-generated content. Both campaigns combined for millions of interactions, thousands of user-submitted videos, and an outpouring of positive sentiment. Much of it included players thanking Logitech for creating something fun, fair, and worth repeating.
These results suggest that community-centered competitions, especially when paired with iconic titles like Counter-Strike, can be a powerful tool for gaming brands looking to foster deeper, long-term engagement.
What has become increasingly apparent is that simply adding a publicly accessible Twin Galaxies competition layer to a branded map transforms it from a short-lived marketing moment into weeks of sustained engagement. And this model is not limited to Counter-Strike. It can be applied across any game platform with custom content from Roblox and Fortnite to TrackMania and beyond.
Once again, competition proves it is not just about playing. It is about showing up, staying engaged, and building community.
Logitech G recognized that they had done something special and needed to run it back. So once again, the partners teamed up with Chris Smith of LMTLSS to evolve the custom map and build on the momentum of the original challenge.
The results speak for themselves.
What changed?
🌟 Not the number of entries. But engagement grew dramatically.
🌟 Attracted all new players. Yet the scores remained super elite.
🌟 Players knew the format, understood the stakes, and fully leaned in.
🌟 They watched more, commented more, voted more, and played more.
It has become very clear that a map without a competition is like a billboard, Twin Galaxies said. It is static and short-lived. A competitive map, on the other hand, becomes a VIP lounge. It offers energy, exclusivity, and repeat engagement.
While most branded maps average around 1.5 plays per user, the partners consistently see more than 40 plays per participant. And where typical activations fade once the promotion ends, our competitions stay active for a full four-week window.
By running it back and building on what worked, Logitech G showed that the partners are only scratching the surface. The more players stay involved and invested, the more ROI brands unlock. Not just in impressions, but in participation, storytelling, and lasting brand affinity.
Under the vision of Federico Moscato, Logi G has set a new standard for brands connecting with gamers. All of this is ultimately powered by the Twin Galaxies proprietary community-verified challenge platform.