What Microsoft CEO Steve Ballmer did for Xbox — and what his retirement means for its future

Steve Ballmer’s decision to retire as CEO of Microsoft in the next year will have a big impact on the future of the Xbox gaming console, as he has played a key role in all of the major decisions about the company’s highly successful foray into the video game industry.

Ballmer isn’t much of a gamer himself, and he always had trusted lieutenants such as Don Mattrick (former president of the Interactive Entertainment Business division) or Robbie Bach (former president of Entertainment & Devices) to run the show. It is hard to tell what direct impact he had since he was always part of a chain of decision makers on key Xbox moves. But he was there from the start, and based on the reporting I did for two books on the Xbox, his influence was felt by those who built the business.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.