Steve Ballmer’s decision to retire as CEO of Microsoft in the next year will have a big impact on the future of the Xbox gaming console, as he has played a key role in all of the major decisions about the company’s highly successful foray into the video game industry.
Ballmer isn’t much of a gamer himself, and he always had trusted lieutenants such as Don Mattrick (former president of the Interactive Entertainment Business division) or Robbie Bach (former president of Entertainment & Devices) to run the show. It is hard to tell what direct impact he had since he was always part of a chain of decision makers on key Xbox moves. But he was there from the start, and based on the reporting I did for two books on the Xbox, his influence was felt by those who built the business.
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